Makinohara is a Japanese tea company, focused on production of good-quality tea. Their new products included 3 variations of powdered tea - Sencha, Hojicha and Genmaicha. The brief was to redesign the labels for the tins so that they would attract more attention (especially of the younger audience).
For the new designs I have created illustrations inspired by the Japanese folklore and yokai - supernatural beings. I have selected three different legends and adapted the colour palettes of each illustration to the kind of tea it was supposed to represent. Thus, Sencha green tea has received a lot of bright green, whereas the Hojicha tea illustration is dominated by rusty red accents.
Take a look at the illustrations for the project here.